Technology, journalism, social media and social responsibility
Earlier today, Mark Zuckerberg acknowledged the social media giant’s foibles to an audience of industry journalists and bloggers. At an invitation-only press conference, off camera, with no live feeds.
Not that he has any issues with control or transparency.
Indeed, the irony of this setup was not lost on anyone in attendance.
After a lengthy intro about the history of the “service,” through which Zuckerberg made it clear that Facebook has transformed well beyond its original target audience, the young CEO finally provided the promised insight into the new privacy controls. Fundamentally, they do three things:
In addition, users can dynamically select privacy settings for each and every post using a drop-down menu. And, there are no more regional differences in how the service works. Facebook appears the same to everyone, everywhere.
Has Zuckerberg achieved the goal of satisfying user concerns?
In general, I believe so. It took most of the press conference to discern that answer, but finally, in response to audience questions, we got the answer.
“Our main goal,” he said, “was being responsive to what people were saying. To build a great organization, serve users first, not advertisers.
“We listened to the feedback we got, and we thought it was right. I think a lot of the steps we’ve taken make sense.”
That, my friends, is redemption.