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According to Strategy Analytics, global smartphone shipments grew 75 percent annually to reach a record 94 million units in the fourth quarter of 2010. Apple maintained its small lead over RIM, while Nokia continued to underperform.
Tom Kang, director at Strategy Analytics, said “global smartphone shipments grew a healthy 75 percent annually to reach a record 94 million units in Q4 2010. Apple was once again the fastest growing brand among the ‘big three’ smartphone players, as it almost doubled volumes on an annual basis, maintained a small quarterly lead over RIM, and captured 17 percent global marketshare.”
Neil Mawston, Director at Strategy Analytics, added that “global smartphone shipments reached 293 million units during full-year 2010, almost doubling from 151 million in 2008 and 175 million in 2009, highlighting the rapid growth of this high-value segment. The big 3 hardware vendors of Nokia, RIM and Apple were less dominant in 2010, as their combined global marketshare slipped from 73 percent in 2009 to 67 percent in 2010, mostly due to a spike in Android vendors such as Samsung, Motorola, HTC and Sony Ericsson. Indeed, Android was the star platform of 2010, as it gave iOS4 some much-needed competition and outgrew all major rival operating systems worldwide.”
Other findings from the research include:
Global Smartphone Vendor Shipments and Market Share in Q4 2010
|Global Smartphone Vendor Shipments (Millions of Units)||Q4 ’09||2009||Q4 ’10||2010|
|Global Smartphone Vendor Marketshare %||Q4 ’09||2009||Q4 ’10||2010|
|Growth Year-over-Year %||Q4 ’09||2009||Q4 ’10||2010|
The full report, Global Smartphone Shipments Reach Record 94 Million Units in Q4 2010, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/2cpmn32.