Cadence’s JohnB: How Apple iPad Launch is Brilliant Marketing Strategy

John Bruggeman is Chief Marketing Officer of Cadence Design Systems, which is my employer. So he’s my boss. Aside from that, he’s a razor sharp marketing strategist who knows what effective planning is all about. With that in mind, I offer John’s latest video from his YouTube channel, BeingJohnB. You might want to check in on it from time to time. He’s going to rock the electronic design automation industry, in more ways than one.

In this video, John suggests that the Apple iPad is a brilliant marketing launch because it makes the device a “toll-taker” from everyone who comes into contact with it — apps developers, publishing companies, network providers, and users. And because it already has a ready-made following, it’s in a position to take that value.  He suggests that the electronic design automation (EDA) industry, of which Cadence is a central player, should be positioning itself similarly, but it’s allowed itself to become commoditized.

I’m in agreement with his takeaways from the iPad launch. As I noted in my own blog on this, the iPad is likely to bring in more subscription revenue than just about any other device before it. It’s going to support the entire range of iPhone apps, and more. It’s being positioned as the “the pioneer of the next generation of digital journalism” — meaning, initially, portal for newspaper subscription services, among others. In other words, it’s positioned neatly at the center of a lot of different markets.  And, the EDA industry does have the potential to play a similar role. After all, without EDA, there would be no chips to drive devices like the innovative iPad.

But enough of that. Here’s John’s video.

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